To help your target customers remember your products and services better, you need to have a catchy tag line next to the name and logo of your enterprise. These short phrases help the buying public know about your company and merchandise and draw their attention to it.
What are the characteristics of a slogan that effectively captures the minds of your audience?
- It should be witty and have a measured yet melodic cadence to it through the use of rhyme, although it is not really necessary that the words should end on the same consonant or vowel.
- It is direct, brief, appropriate, and simple and can be retained very well. It should have a distinct quality that it sticks to people’s thoughts.
- It credibly tells of what the clients can primarily get out of the product. If you want to highlight how your offering is different from that of your competitors, you can use comparison without using blatant or obvious references to the rival brand.
- It inspires consumers to feel something, whether it be a need or a pleasurable or exciting emotion.
Basic Process of Creating One
First, write down the key words and expressions that suitably represent your business, or detail what it does. You can put the terms individually on index cards. Use nouns, verbs and adjectives. It is best to have your partner, consultant or other competent people, so that you get to cover all bases and ideas. You can also use a thesaurus to find synonyms and related idioms.
Next, jot down the advantages that your customers can get out of your services or goods. You will be quite surprised to find that the words that crop up here are not the same as the ones in the first step. For example, Kia sells cars, but one of their slogans speaks about the power to surprise.
Further, write terms that can illustrate what kind of clients you have, or who they are. Do use negative ones aside from the positive, like “hassle”.
Then, match cards from each of these groups together and shuffle the combinations. Do not forget to document them on a separate paper or notepad. Eliminate the most unlikely or bizarre-sounding ones. Avoid pressuring yourself to get results within one brainstorming session. Let the possible phrases simmer in your mind for a while and turn your attention to other things. Eventually, you will be able to narrow down your options and zero in on a few that may yet be your ticket to having a savvy marketing weapon for your vehicle repair business.